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Marketing Product Owner

InMotion Hosting is searching for a Marketing Product Owner to lead the success and profitability of our brand and product with a focus on marketing strategies, competitive and overall success. In this role, you will help oversee and implement strategies to grow our WordPress Hosting product line.

 

We are looking for a detail-oriented, creative, deadline-driven, and strategic marketing expert to join our growing team. If that sounds like you, it’s time to apply!

 

What You’ll Do:

  • Lead the marketing, tracking and sales conversion of our WordPress hosting product
  • Understand and evaluate current user experience (UX) and product purchase patterns and work-flows
  • Provide analysis and recommendations based on UX research to gain new clients
  • Identify and implement strategies for multi-channel placement and positioning including online and partnerships
  • Utilize conversion rate and funnel optimization tactics and strategies
  • Align product marketing tactics, programs and projects with defined business goals
  • Assist in the creation and ownership of the marketing plans, maintain appropriate marketing calendars and ensure timely execution of programs and projects.
  • Collaborate cross-functionally to develop and execute campaigns across multiple channels.
  • Analyze and report and make recommendations on product and program performance and trends.

 

What You’ll Get:

  • Profit sharing twice yearly based on performance and hire date
  • Medical, Dental, Vision, Disability, Life Insurance, and 401k plans
  • Free weekly snacks and free lunch on Tuesdays
  • A fun, relaxed working environment with a casual dress code (jeans ok)
  • Relocation assistance, if needed

 

Ideal Candidates Have:

  • A degree in business, marketing, communications, advertising, or equivalent experience
  • 3 - 5 years of experience in a product marketing role with direct marketing experience
  • Technical knowledge of web hosting, web servers and WordPress
  • High level of interest and experience in WordPress and the WordPress community
  • Ability to independently create design with tools such as Photoshop and Illustrator to wireframe ideas and concepts
  • Experience preparing, presenting and defending projections, estimates and product / program performance reports
  • Broad base of knowledge of the marketing discipline; including research and analysis
  • Automation, direct response, customer lifecycle management, plan development, positioning and pricing.
  • Excellent written, verbal, and interpersonal communication skills.
  • Creative out-of-the box thinking
  • Ability to communicate effectively across teams and departments
  • Ability to work in a fast-paced, multi-faceted role which requires you to take initiative and multitask on complex projects
  • Stellar organizational skills

 

The below is optional but can help make you a top candidate:

  • Product marketing experience at a hosting, E-commerce or SaaS company
  • Working knowledge of agile project management and JIRA
  • Web design and/or development experience
  • An analytical view of product marketing

 

A few more things:

  • Paid time off and company paid holidays
  • Awesome company parties and onsite events
  • The opportunity to work with an established and growing company comprised of awesome people
  • A free VPS

 

Location:

  • Virginia Beach, VA

 

Learn more about what it is like working at InMotion and yes, we have the best parties in town. You can also check out our products here.

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