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Digital Marketing Campaign Manager

Do you want to be a key contributor to the continued success of a growing company?

 

InMotion Hosting is an industry leader in web hosting and web design. We are looking for a high energy, collaborative, and out of the box thinker to join our Marketing team. You will be working with a team focused on inbound marketing, demand generation, and growth and will be involved in projects that span the entire marketing and sales funnel.  

 

What You’ll Do:

  • Drive growth across the marketing and sales funnel, including content creation, campaign ideation, targeting, and messaging strategies.
  • Monitor key analytics and conversion funnels and recommend A/B tests, funnel adjustments, and website changes as necessary.
  • Plan and implement trigger-based lead nurturing programs that target all stages of the sales funnel.
  • Ensure data cleanliness and accurate synchronization across our CRMs and marketing automation platforms.
  • Build and maintain the lead scoring programs that will be used for determining a Marketing Qualified Lead and a Sales Accepted Lead.
  • Assist the marketing and customer experience teams with building and maintaining buyer personas.
  • Create dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance.
  • Grow new leads, including Marketing Qualified Leads, by converting site traffic through landing pages, calls-to-action, and product-centric lead generation content.
  • Build and manage a rich content/editorial calendar for buyer personas across all stages of their lifecycle (including blog posts, whitepapers, reports, webinars, infographics, etc.).

 

What You’ll Get:

  • Opportunities to grow into a Marketing Product Owner, Demand Generation, or Content Marketing role.
  • Profit Sharing twice yearly based on performance and hire date.
  • Medical, Dental, Vision, Disability, Life Insurance, and 401K plans.
  • A fun, relaxed working environment with a casual dress code (jeans ok).
  • Free weekly snacks and free lunch once a week.

 

Ideal Candidates Have:

  • 5+ years of digital marketing experience.
  • BS/BA in Marketing or Business related field.
  • Demonstrated experience with successful management and execution of an inbound content marketing strategy.
  • Familiarity with lead scoring strategies and conversion copywriting.
  • Advanced experience with Sales and Marketing CRMs.
  • Advanced knowledge of email marketing best practices including hands-on experience creating trigger based email campaigns.
  • Strong understanding of online communications including social media and blog-based marketing.
  • Advanced knowledge of Google Analytics and Excel.
  • Strong analytical skills to present and make data based strategy recommendations.
  • Familiarity with web based tools and the web hosting technologies.
  • Outstanding written and verbal communication skills and presentation skills.
  • Strong organizational skills and ability to multitask in a dynamic environment
  • Strong sense of ownership, willingness to learn, and ability to pivot quickly.
  • Willingness to travel to industry events 3-4 times a year.

 

The below is optional but can help make you a top candidate:

  • Knowledge of SEO and PPC.
  • Marketing experience in the Web hosting industry.
  • Expert level WordPress knowledge.
  • Experience implementing and integrating Marketing and Sales CRM’s.
  • Marketing automation management experience.
  • Comfortability creating and using video content in marketing (specifically with web hosting technologies).

 

A few more things:

  • Paid Time Off and Company Paid Holidays.
  • Awesome Company Parties and Onsite Events.
  • The opportunity to work with an established and growing company comprised of awesome people.
  • A free VPS.
  • Relocation assistance provided, if needed.

 

Location:

  • Virginia Beach, VA
  • Denver, CO
  • Los Angeles, CA

 

Learn more about what it is like working at InMotion and yes, we have the best parties in town. You can also check out our products here.

 

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